Food Giants Brainwashing Kids

Posted at Organic Consumers Association

A new study in the Archives of Pediatrics & Adolescent Medicine indicates
that the annual $10 billion the food and beverage industry is spending on
advertising foods to kids is working alarmingly well. The study found that
four out of five kids preferred the flavor of foods served in McDonalds
packaging as compared to the exact same foods served in packaging without
the McDonalds brand. By the time they are two years old, children may
already have beliefs about certain brands, and by the age of six they can
recognize brands and specific brand products. Not surprisingly, the study
found that kids with more televisions in the home had stronger preferences
for brands. The authors suggested this study strengthened the justification
for tighter regulation or banning of advertising and marketing of high
calorie, low nutrient food and drink, and perhaps a ban on all marketing
that is aimed at young children.
Learn more and take action in OCA's "Appetite for a Change" campaign:
http://www.organicconsumers.org/afc.cfm